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Structured data
If you want your website to be more visible on Google and better understood by modern AI, you can't ignore structured data and rich snippets. They make content readable not only for humans but also for algorithms – from search engines to language models such as ChatGPT.
Well-implemented structured data increases the chance of standing out in search results, improves click-through rates (CTR), and builds brand authority in the eyes of both users and artificial intelligence. In this guide, we'll show you how it works and why it's really worth doing.
In this article you will learn how to add structured data to your website created in web design software WebWave CMS.
Table of contents:
How to add structured data to my website?
Adding your own structured data code
What is structured data?
Structured data is a typical way of describing website's content in order the website to be machine-readable to robots.
Properly formatted data needs to be placed in the HEAD section allowing robots to correctly interpret its content and display it in Google Maps, Google Now etc.
Thanks to structured data, Google displays extended descriptions on the search results page where you can see for example company address, logo, map etc.
Structured data allows users searching for your website to see these additional information:
How to add structured data to my website?
This feature allows you to quickly enable structured data on your website. Start by going to the tab:
Settings - SEO settings - Schema
Now enable the basic schema on all pages.
Activating this feature will allow the website builder to create a special schema code, which will be submitted for indexing after the page is published.
Now it is time to take the next step, which is to fill in the company details. The company profile should include (example values):
Company name - WebWave
Logo URL - fill this space with link
Phone +1 999 999 999
Email contact@webwave.me
If you want to include links to social media profiles such as Facebook or Instagram, you can do so by clicking the green button and pasting the URL, e.g., https://www.instagram.com/webwave_polska/
After entering the data, remember to save your settings.
How to add structured data to my website?
In WebWave website builder, we give you the option to replace our schema with your own code structural data. To start editing, go to Webpages management.
Select the settings edition for the subpage you want to have a different code.
Go to the SEO tab and change the schema to Extended. You can then enter your code below. Please note that adding it will completely replace our automatically generated schema.
After editing, remember to save your settings.