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Structured data
Structured data improves the way your website is displayed in Internet search results.
Thanks to it number of webpage wisitors can significantly increase, without changing position that webpage in the rank (will improve CTR of the webpage)
What's more, it allows google robots to better understand its content and thereby to raise the number of views.
In this article you will learn how to add structured data to your website created in web design software WebWave CMS.
Table of contents:
How to add structured data to my website?
What is structured data?
Structured data is a typical way of describing website's content in order the website to be machine-readable to robots.
Properly formatted data needs to be placed in the HEAD section allowing robots to correctly interpret its content and display it in Google Maps, Google Now etc.
Thanks to structured data, Google displays extended descriptions on the search results page where you can see for example company address, logo, map etc.
Structured data allows users searching for your website to see these additional information:
How to add structured data to my website?
In order to add structured data to your website created in WebWave website builder:
- Create an adequate code (read more below).
- Test if the code is correct. Use this tool.
- Open WebWave website builder, enter Settings panel -> Website and edit HEAD tag.
- In the new window enter your code. Save changes and publish your website.
Basic tags
Logo
In order to show Google which graphics it has to use as a logo of your company, add the following code to HEAD tag:
| <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Organization", "url": "http://www.example.com", "logo": "http://www.example.com/images/logo.png" } </script> |
Contact
It is important to add company contact details in the description. For this you may use a code like this:
| <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "url" : "http://www.your-company-site.com", "logo" : "http://www.example.com/logo.png", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+1-401-555-1212", "contactType" : "customer service" } ] } </script> |
Social media
To add social media details to the description, paste this code to HEAD tag:
| <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "Your Organization Name", "url" : "http://www.your-site.com", "sameAs" : [ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile"] } </script> |
More tags
Google as well as other engine searchers support structured data which use schema.org. The schema describes the language which can be used for structured data. When creating a code you should always use this language.
More about allowed tags and the ways of using them read on schema.org. You can also read more here.
Example
We prepared for you an exemplary code which is already placed on the website builder WebWave.
| <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Organization", "name" : "WebWave CMS", "alternateName" : "WebWave", "url" : "http://webwavecms.com", "logo" : "http://static.webwavecms.com/webwave_mail_footer_logo.png", "sameAs" : [ "https://www.facebook.com/WebWaveCMS", "https://plus.google.com/u/0/b/118312568074694593713/+Webwavecms/posts", "https://twitter.com/WebWaveCMS"], "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+48 731 395 898", "contactType" : "customer service" } ] } </script> |